Free 100% In-Browser Tool

Markup Calculator

Calculate selling price, gross dollar profit, and profit margin from wholesale cost and desired markup percentage.

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How to Use the Markup Calculator – Cost to Selling Price

1Enter your unit acquisition or manufacturing cost ($).
2Enter your target markup percentage (e.g., 50%).
3Read the recommended selling price and dollar profit per unit.
4Review the resulting profit margin percentage and step-by-step breakdown.

Formula & How It Works

Cost Markup & Selling Price Formula

Selling Price = Cost × (1 + Markup% ÷ 100) | Profit Margin = (Profit ÷ Selling Price) × 100%

Markup represents the percentage added to unit cost to determine the selling price. Gross profit equals Selling Price minus Cost. The resulting profit margin is Gross Profit divided by Selling Price. For information only, not financial advice.

Worked Examples

Standard 60% Retail Markup

Input: Cost: $50.00, Markup: 60%

Explanation: $50 × 1.60 = $80 selling price. Profit = $30. Margin = ($30 / $80) × 100% = 37.5%.

Result: Selling Price: $80.00 (Gross Profit: $30.00, Margin: 37.50%)

Keystone 100% Markup (Doubling Cost)

Input: Cost: $25.00, Markup: 100%

Explanation: A 100% markup doubles the cost, resulting in an exact 50% profit margin.

Result: Selling Price: $50.00 (Gross Profit: $25.00, Margin: 50.00%)

Modest Wholesale 25% Markup

Input: Cost: $200.00, Markup: 25%

Explanation: $200 × 1.25 = $250. Profit = $50. Margin = ($50 / $250) × 100% = 20%.

Result: Selling Price: $250.00 (Gross Profit: $50.00, Margin: 20.00%)

High-Margin Artisan Goods (200% Markup)

Input: Cost: $10.00, Markup: 200%

Explanation: $10 × (1 + 2.0) = $30. Profit = $20. Margin = ($20 / $30) × 100% = 66.67%.

Result: Selling Price: $30.00 (Gross Profit: $20.00, Margin: 66.67%)

Frequently Asked Questions

What is the difference between markup and profit margin?▼

Markup is the percentage added to cost (Profit / Cost), whereas profit margin is the percentage of the selling price that is profit (Profit / Revenue). Margin is always smaller than markup for the same dollar profit.

What markup equals a 50% profit margin?▼

A 100% markup (keystone pricing, doubling the cost) produces an exact 50% profit margin.

Can markup exceed 100%?▼

Yes, markups can be 200%, 300%, or higher, especially in jewelry, luxury goods, and software.

How do you calculate markup from desired margin?▼

Markup = Margin / (1 - Margin). For a 40% margin: 0.40 / (1 - 0.40) = 0.40 / 0.60 = 66.67% markup.

Is this financial advice?▼

For information only, not financial advice. Calculations are mathematical estimates for planning purposes.

Does this tool work completely offline in my browser?▼

Yes, all calculation logic runs locally in your web browser with zero server latency.

Last reviewed & updated: 2026-11-01

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